Denis Ivanitskiy
Blog
"A Korolev, not a Rogozin" ©
"We are looking for a Korolev, not a Rogozin." I agree: "effective managers" with no expertise are of no use to a business. Where I disagree is the demand that this person replace anyone on the team and do their work ten times faster.
What is a content factory? I decided to find out
Almost every meeting now gets to influence marketing and content factories. After all of them I concluded that people mean very different things by "content factory", and they run influence in very different ways.
Why your own store does not take off
A couple of years ago some people were just getting onto marketplaces, and others already knew it was time to leave: an oligopoly, higher fees, Chinese sellers. Their own stores still did not take off.
The Zeno effect in business. Watching stops development
One night, digging through quantum mechanics, I hit the Zeno effect. If you watch an unstable particle continuously, it stops evolving. I think the same thing happens in a business.
Why decent people (or so it seems) become unbearable. A personal account
For a person to be all right at work, they need three things: mastery, belonging, and autonomy.
Who runs marketing? Or when you own the P&L and have no authority
Everyone has their own picture of how the commercial organization should look. That picture almost always comes from personal experience: what they have seen, built, or worked inside.
An insight from 1948. Feedback, according to Norbert Wiener
I am reading Norbert Wiener. The further I get, the closer his method feels: join different fields, look for analogies, and find the mechanisms that keep showing up.
The burned-out have to save themselves
Ten ordinary mistakes that push people into burnout where they could have done without it. Drawn from research in organizational psychology and management.
"When you're right, you're right, Jerry"
We cannot always change the whole system. We can start at the level we actually have. Sometimes a small change in wording, habit, or ritual already has an effect, for us and for the people next to us.
When you are wrong to be right
The sharper someone is at seeing problems, the higher the risk they break the team before they help it. Not on purpose. Just by the way they say it.
Not a naive fool. A strategist
In the 1980s, political scientist Robert Axelrod ran a tournament of computer strategies in the prisoner's dilemma, where you have to choose: cooperate or cheat.
Role games that are no fun
People put up with unclear roles for years. They complain, they burn out, and they stay, like a dog sitting on a nail. You create role clarity for yourself, not for the company.
How the absence of a CCO feeds the bureaucracy
Where there is no single commercial director, the CEO often does that job. But the CEO has to deal with finance, IT, and legal on the same level as mid-level commercial managers.