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The book is in Russian. It is for two kinds of people. Some know how to think, and like it, and that is exactly why they struggle to decide: the analysis drags on, the options multiply, and the choice waits. Others want to decide better. More deliberately, faster, with fewer regrets afterwards.
The author is a marketing director who thinks like a commercial one. He went from the person with the spreadsheet, building models instead of making the call, to someone with a working system.
The book has ways to define a goal and set it, to guard against cognitive traps, and to make a decision and put it to work. And the main part: how to get past the fear of deciding.
No coaching. Only tools, with sources, real cases, and an honest account of where they work and where they do not.
The point of the book is not to teach you to decide “correctly”. It is to help you decide at all. In a time when data is endless and AI produces an analysis in seconds, the scarce thing is not information. The scarce thing is the will to decide.